Over the past several years, our industry has navigated a dynamic and often unpredictable environment. Through it all, Greenheart has remained resilient and steadfast in its commitment to connecting people and planet through meaningful exchange. That commitment continues to guide our work. We are proud to say that we’ve facilitated life-changing exchange experiences for more than 185,000 participants from 100+ countries.
None of this work would be possible without the dedication of Greenheart’s leadership team and staff, the trust of our partners and hosts, and the curiosity and openness of our program participants. I am deeply grateful for their continued commitment.
I am optimistic about what lies ahead. After seeing firsthand the impact of Greenheart’s programs and the passion of the people who make them possible, I am more convinced than ever that this work matters. Together, we will continue expanding opportunities for cultural exchange and strengthening the global connections that make our communities—and our world—stronger.
Thank you,
Matt Smith
Chief Executive Officer, Greenheart International
Leadership

Matt Smith
Chief Executive Officer
Matt joined Greenheart’s Board in 2023 and most recently served as Greenheart’s Board Chair. In March 2026, he was appointed Chief Executive Officer. He brings 30 years of industry experience, along with a deep understanding of the Greenheart’s mission, programs, and people.
Matt’s career includes executive leadership roles at two of the world’s largest international exchange organizations. At EF Education, he led teams domestically and internationally across Cultural Exchange, Language Learning, and Educational Tours. As Executive Vice President at CIEE, the largest U.S. Department of State-designated sponsor of the BridgeUSA program, he led the team responsible for bringing more than 30,000 J-1 visa exchange visitors annually to the United States.
A graduate with honors from Connecticut College, Smith has served on the Greenheart Board of Directors and on several leading industry associations, including the Council on Standards for International Educational Travel (CSIET) and the Alliance for International Exchange.
Founders

Laura K. Rose
Co-Founder
Laura mentors several women in Brazil, Ghana, Lebanon, the Dominican Republic, the U.S., and Afghanistan and believes they are her greatest teachers. As an experienced public speaker, she has facilitated public speaking workshops for youth, appeared on numerous podcasts, and been a panelist and keynote speaker in numerous forums. She served as Vice Chair and on the Executive Committee to the Alliance for International Exchange in Washington, DC. and the Council on Standards for International Education.
Laura received the Visioneers Heroine of Humanity Award in 2023 and is co-recipient of the Unity Earth Keepers of the Flame Award and the Barbara Marx Hubbard Award for Innovation with her husband, Emanuel Kuntzelman.